This program is an industry-wide initiative that aligns with global standards such as those from the International Labor Organisation. Our sustainable tobacco program focuses on vital areas including responsible farming techniques, agrochemical use, soil and water conservation, and measures that prevent child and forced labor, while promoting safe working environments. Through these efforts, we are creating an agricultural ecosystem that supports both people and the planet. Each tobacco farmer is empowered to contribute to a safer and more sustainable future for the industry.
By driving continuous improvement and closer collaboration with suppliers, we’re laying the groundwork for long-term success. The relationships we build with each tobacco farmer not only ensure product quality but also foster shared responsibility and growth. Educating stakeholders on environmental and human rights issues allows us to influence positive change throughout the supply chain. Self-assessments from individual suppliers enhance transparency, ensuring that together we build a more responsible and sustainable tobacco industry.
Align farming habits with sustainability, safety, and food production excellence.
From tiny seed to packed leaf, quality guides every step.
Through the Farming Training Program, farmers enhance productivity by improving crop husbandry and optimizing tobacco crop compatibility. We ensure all seeds used are non-GMO through rigorous testing and certification. Additionally, integrated pest management helps farmers handle on-farm contaminants safely, minimizing health risks and environmental harm. These practices not only boost yields but also promote sustainable and responsible farming, ultimately improving farmers’ livelihoods and the overall health of their communities and ecosystems.
Our business goals rely on healthy communities and a thriving environment. Through our group-wide environmental plan and the Farmer Training Program (FTP), we educate farmers on managing water, soil, pollution, and waste responsibly. The program also covers methods to reduce greenhouse gas emissions and emphasizes the importance of monitoring wood usage to limit environmental impact. Sustainable tobacco cultivation practices are promoted to protect ecosystems and support long-term community well-being.
This pillar focuses on ensuring fair treatment and a safe working environment for all farmers and employees, while strictly preventing child and forced labour. Through the Farmer Training Program, farmers receive guidance on income, workplace practices, and benefits. They also learn strategies to maximize production, helping improve their profitability and overall livelihood in a responsible, sustainable way. The tobacco planting program creates jobs, supports local economies, and strengthens rural community development.
Governance ensures that clear policies and procedures are in place for consistent implementation across our supply chains. This approach strengthens stakeholder engagement, enhances business integrity, and supports the economic viability of our farmers, creating a more transparent, accountable, and sustainable operation from end to end. For buyers, this guarantees that the tobacco they purchase is responsibly sourced, traceable, and meets high standards of quality and safety, fostering long-term trust and satisfaction.
From tiny seed to packed leaf, quality guides every step.
